A strong digital presence for retailers is more crucial than ever. But with so much to consider, where do you even begin? We have gathered our top 7 easy digital marketing tips to stay ahead of your competitors and bring more customers to your door (or online shop).
1. Optimise for local search
UK consumers are increasingly searching for shops near them. So if you have a brick and mortar store ensure your Google My Business listing is up to date with accurate information, inviting photos and customer reviews. Encourage happy customers to leave feedback and respond to both positive and negative reviews to showcase your commitment to customer service. Also make sure your location is easy to find on your website.
2. Embrace the power of short form video
They say a picture is worth a thousand words, but in 2024, a short video is worth a million. Platforms like TikTok and Instagram Reels are booming and they’re perfect for showcasing your products in action. Create engaging, short videos that highlight unique features, user benefits, or even behind the scenes glimpses. Remember that it doesn’t have to be film quality – authenticity often resonates with people more, which is great news for busy store owners.
3. Leverage Google Shopping Performance Max (PMAX) campaigns
We highly recommend that retailers take advantage of Google Shopping PMAX campaigns. Here’s our top tips to getting the most out of them:
Focus on your product feed by including rich descriptions, high quality images and keeping pricing and availability up to date. Consider local inventory Ads to showcase in store options. Finally, use clear categories and provide as much detail as possible to ensure Google can effectively display your products to potential customers
4. Use Facebook Catalog Ads to convert browers into buyers
For online retailers, Facebook Catalog Ads can be a game changer. Here’s our tips on how to get the most out of them:
Facebook offers detailed demographics, interests, and behavioural targeting options. Tailor your catalog Ads to reach people most likely to be interested in what you sell. Showcase high quality product photos and videos, as visuals are essential for grabbing attention and driving clicks. You can test different Ad formats. Try experimenting with carousels, single images and video to see what resonates best with your audience. And last but not least don’t forget the power of retargeting. Remind your website visitors about products that they browsed but didn’t buy. This ‘recently viewed’ nudge can be particularly effective in rekindling interest and converting lookers into buyers.
5. Let your customers speak for you
User generated content (UGC) is gold. Encourage satisfied customers to share photos and videos of themselves enjoying your products on social media. You could even run competitions to offer incentives for UGC and be sure to tag them and express your appreciation. Not only does this build trust and social proof, but it also creates a sense of community around your brand.
6. A mobile friendly website is a must
The UK has one of the highest mobile phone usage rates in the world. So, if your website isn’t mobile friendly, you’re missing out on a massive chunk of potential customers. Ensure your website loads quickly, displays well on all devices, and offers a seamless shopping experience just like if they were using a desktop to shop your site.
7. Personalisation is key
Gone are the days of generic marketing. Today’s consumers crave personalisation. You can use email marketing platforms that allow you to segment your audience and send targeted campaigns. Also you could highlight products relevant to past purchases or browsing history and offer exclusive discounts or promotions to loyal customers.
By implementing these 7 simple yet powerful tips, you can elevate your digital marketing and attract more customers to your physical or online store. Remember, consistency is key. So keep creating engaging content to attract your ideal audience.
If you need any help with your digital marketing, please get in touch with us at Q Social Media.
