In today’s competitive holiday accommodation market, a strong online presence is no longer a luxury, it’s a necessity. With countless options available to potential guests, how can you ensure that your accommodation business stands out? Let’s dive into our essential digital marketing tips to help you attract more bookings.
1. Dominate local search
Potential guests often search for accommodations near specific locations. Optimise your Google My Business listing with accurate details, stunning imagery and positive reviews. Encourage satisfied guests to share their experiences and make sure you respond promptly to all reviews, both positive and negative. Also, ensure your location is clearly visible and easy to find on your website. If you want more tips specifically on local SEO, please take a look at our blog – tips for businesses looking to improve their local search ranking.
2. Create irresistible visual stories
Short-form video content is taking the world by storm. Platforms like TikTok and Instagram Reels offer fantastic opportunities to showcase your property’s unique charm. Create captivating videos that highlight your accommodation’s amenities, surroundings and overall guest experience.
3. Leverage Google Ads for maximum visibility
Google search Ads are a great way to secure a prominent page one presence. By crafting compelling Ad copy and using location targeting, businesses can increase their visibility to potential guests actively searching for accommodation in their area. Google Display Ads can be used to build awareness to targeted audiences and Remarking Ads are great for retargeting website visitors to remind them to book with you, when they may be looking at other sites or distracted with looking at something else.
4. Turn browsers into bookers with visual Ads
Platforms like Facebook and Instagram offer powerful advertising options that can help convert casual browsers into paying guests. Utilise high quality images and videos to showcase your property’s best features. Experiment with different Ad formats to find what works best for your audience. Don’t forget the power of retargeting – re-engage potential guests who have shown interest in your holiday accommodation. We particularly recommend Facebook image and video Ads to targeted audiences, lookalike audiences (audiences similar to those who have already booked with you) and retargeting audiences that have visited your site but then left.
5. Optimise your website for mobile
With the increasing use of smartphones, it’s crucial to have a mobile friendly website. Ensure your website loads quickly, is easy to navigate and provides essential information such as booking availability and contact details.
6. Personalise the guest experience
Today’s travellers crave personalised experiences. You could utilise email marketing for example to segment your audience and send targeted offers based on guest preferences and booking history. You could also offer exclusive deals and packages to reward repeat guests.
We also have a bonus tip and that is to write blogs. Blogs that are well written and contain useful information are a great way to attract the right visitors to your site. Blogs are fantastic for SEO, especially if you really want to improve on certain keywords, you can use those keywords to generate ideas for blogs and incorporate the keywords seamlessly throughout the blog’s wording.
By implementing these simple tips, you can significantly enhance your digital marketing efforts and attract more bookings. If you need help with any aspect of your digital marketing please get in touch with us at Q Social Media.
