If your business activities are quieter or on pause due to coronavirus, now might be a good time to take stock of your website and digital marketing activities ready for when you’re fully operational. Here are some tips to help you review, update and optimise your current marketing channels.
Articles in Category: Digital Marketing
If you have an online shop, the question of how to improve your sales is never far from your thoughts. Facebook is an invaluable tool for helping online retailers reach their target audience and increase ROI, so read on for our tips on how to use it to help improve your online sales.
Have you used Facebook’s Custom Audiences to get the most out of your Facebook advertising spend? Read on to find out what they are, when to use them and how effective they are.
We often get asked to carry out website reviews for clients, to help them understand how effectively their website and digital marketing strategy are performing. With that in mind, we thought we’d share some insights on how to improve your brand’s online presence. Make your business stand out and generates sales and enquiries with these top tips.
It’s the start of a new year and a great time to re-evaluate your current marketing strategy. To help you in your planning, in this blog post we cover some of the main social media trends for 2020 and suggest how your business can adapt to them. Social media changes fast, so to make sure your business thrives in 2020 you need to stay ahead of the game!
If you’re a retailer, now is the time you should be pulling out all the stops to maximise Christmas sales. It’s probably too late to increase your organic presence in time for Christmas (make this your new year mission!), but there are other ways to get relevant website visits, and hopefully sales, before the last Christmas postal date. Here’s our top five tips.
If you have an ecommerce store and you’re not making many sales, or you think there’s potential to make a lot more, read on!
In this blog post we run through our top tips and basic strategy for ensuring your online store has the best chance of making those all important sales.
If you’re an online retailer who haven’t yet discovered, or haven’t made the transition to, Google Shopping Ads, it’s time to give this highly effective method of advertising a go.
Are you active on Instagram and keen to start selling your products through this channel?
Instagram have been rolling out their Shopping feature to allow users to find out more about featured products shared by retailers they follow. Read on to find out more about this new feature.
There’s no doubt that people’s shopping habits have changed since the advent of online shopping. However, whilst some major brands are closing their stores and there is much talk about ‘the death of the High Street’, some ecommerce brands are actually opening physical stores. So what’s going on and how can brands who have a physical store make online and offline retail work together to increase sales?
Remarketing is a great way to complement all of your marketing activities, but it is a powerful tool which is often overlooked. In this blog post we talk you through the main reasons remarketing should be an essential tool in your digital marketing strategy in order to help maximize ROI.
Are you seeking alternative marketing solutions since the introduction of the General Data Protection Act (GDPR)? Many businesses have had to become more aware of their data sourcing and have taken steps to update their data. Any email/contact list which people did not freely opt into, does not meet legitimate interest, or which had questionable provenance has had to request subscribers to opt back in, the result of this being that many email/contact lists of thousands are now reduced to the hundreds (or less!).
Now is a great time for retailers to ensure your digital marketing activities are in place to maximise online Christmas sales. Read on to discover our top tips on getting set for more sales!
In the digital world people are impatient to obtain information instantaneously. The fact that brands are getting better at delivering speedy, frictionless mobile experiences is driving expectations higher than ever. If your business is a bit slow on the uptake you’re liable to get left behind. Inspired by stats and information in this recent article by Think With Google, in this blog post we explore ways to make sure your business and products are at the fingertips of the modern customer.
Does your business run direct marketing and/or email marketing campaigns? If so, read on - the laws that surround how businesses can use and store data are about to change and there are big penalties for those who fail to comply!
You’ve probably heard of the General Data Protection Regulation (GDPR) which comes into force in the UK from 25 May 2018, but are you taking steps to ensure you comply? If your business stores any kind of data it’s time to think about whether your data and collection methods will still be legal after May.