If you read our blog post on the customer journey you’ll understand that a customer may visit a website many times before making a purchase. They may visit your site, along with several others, when doing initial research on the product they want to buy. How can you make sure they remember your site once they’ve moved on elsewhere? The answer is remarketing!
Articles in Category: Digital Marketing
What does Google’s Big Change mean for Small Businesses?
Have you noticed a recent dramatic change in Google desktop search results? This change may effect your bidding strategy in Adwords and the strength of your organic position so read on to find out more.
Understand your customers' purchase journey
We all know that marketing your product online is vital for a product based small business. In 2013, 72% of all adults bought goods or services online, up from 53% in 20081. The number of people who buy online in 2016 is set to be even higher. The challenge for you as a small business comes when trying to decide the most effective online channels to spend your time and marketing budget on. This is when it helps to understand your customer’s purchase journey. Armed with this knowledge you can then plan your sales strategy intelligently.
Would you like more website traffic to increase internet leads, online sales, enquiries, raise online awareness etc? Whatever your objective is for your organisation the following approach being suggested should help. It’s a proven approach that we adopt ourselves. In the process it should also help build an online following for customer retention purposes and constantly attract new customers.
Here’s how Search Engine Optimisation and Social Media can play it’s part
Search Engine Optimisation (SEO) and Social Media can play an integral part in getting more people from your customer base to visit your website. This in turn will help to meet the business objective of the site, such as generating more enquiries or raising public awareness of a cause or issue. SEO is about optimising your website in the eyes of search engines, particularly Google (which in the UK owns approx. 91% of the search engine market). This ensures your site appears higher up the listings in search engine results.
Remarketing is a great way to complement all of your marketing activities, but it is a powerful tool which is often overlooked. In this blog post we talk you through the main reasons remarketing should be an essential tool in your digital marketing strategy in order to help maximize ROI.
Did you know that Google owns 91% of UK search engine market?
Thus knowing how Google works is a must to having an effective marketing strategy, even for traditional marketing. As one of the first things people tend to do now when they hear about something offline, is Google it online kicking off their research process before making a final decision. Would your website and/or blogs feature for your industry key terms?
When planning your marketing strategy, think about combining online marketing activities with more traditional offline activities. Digital tools such as social media and the Google marketing tools should form part of the overall marketing mix. Many marketing gurus say you should have six to ten marketing channels to keep generating leads and to avoid being over reliant on a single form of marketing. Digital marketing channels offer many extra opportunities for engagement with your audience.
Reach the right person
Sometimes it can be difficult to find and contact the person in an organisation most relevant to you. LinkedIn can help you reach the right people. For example, connections can potentially introduce you to people you would like to speak to. These might be second degree connections in LinkedIn. Alternatively they might be people who are not using LinkedIn but who work in the same organisation as someone you would like to contact. Your connection may be happy to pass on your contact details to their colleague. They may pass on a recommendation too – personal recommendations are always more powerful.