Are you seeking alternative marketing solutions since the introduction of the General Data Protection Act (GDPR)? Many businesses have had to become more aware of their data sourcing and have taken steps to update their data. Any email/contact list which people did not freely opt into, does not meet legitimate interest, or which had questionable provenance has had to request subscribers to opt back in, the result of this being that many email/contact lists of thousands are now reduced to the hundreds (or less!).
Articles in Category: Digital Marketing
Now is a great time for retailers to ensure your digital marketing activities are in place to maximise online Christmas sales. Read on to discover our top tips on getting set for more sales!
In the digital world people are impatient to obtain information instantaneously. The fact that brands are getting better at delivering speedy, frictionless mobile experiences is driving expectations higher than ever. If your business is a bit slow on the uptake you’re liable to get left behind. Inspired by stats and information in this recent article by Think With Google, in this blog post we explore ways to make sure your business and products are at the fingertips of the modern customer.
Does your business run direct marketing and/or email marketing campaigns? If so, read on - the laws that surround how businesses can use and store data are about to change and there are big penalties for those who fail to comply!
You’ve probably heard of the General Data Protection Regulation (GDPR) which comes into force in the UK from 25 May 2018, but are you taking steps to ensure you comply? If your business stores any kind of data it’s time to think about whether your data and collection methods will still be legal after May.
Are your digital marketing activities in place to maximise online sales? Read on to discover our top tips on increasing your sales using digital marketing.
Now is a great time for retailers to ensure your digital marketing activities are in place to maximise online Xmas sales. Read on to discover our top tips on getting set for more sales!
Getting meta title & descriptions right is important in getting those all important click throughs to your website. So if you’re not sure what they are, read on and find out how they can make all the difference in ranking your website and improving your click through rates.
If you’re currently scratching your head wondering why on earth your Google Adwords campaigns aren’t performing as well as you expected, it may be that you’re missing some crucial settings which will make a massive difference to the effectiveness of your campaign.
Here’s a few key digital marketing facts and how to take advantage of them. To help provide strategic focus when planning marketing campaigns.
Have you tried Pinterest advertising yet? Since Pinterest created an advertising strand it’s proven to be a great way for visual brands to heighten interest and increase sales in their products using ‘promoted pins’. Promoted Pins are just like normal Pins, but you pay to have them seen by more people.
For those of you who had just got used to Facebook’s 20% ad rule and were carefully using a gridchecker to make sure ads were Facebook friendly, you may have been somewhat confused recently. You’d be forgiven for not even noticing the 20% rule had been dropped, for it happened very quietly in March without any announcement to advertisers at all. If you’d been searching for the grid tool – it’s gone!
If you read our blog post on the customer journey you’ll understand that a customer may visit a website many times before making a purchase. They may visit your site, along with several others, when doing initial research on the product they want to buy. How can you make sure they remember your site once they’ve moved on elsewhere? The answer is remarketing!
What does Google’s Big Change mean for Small Businesses?
Have you noticed a recent dramatic change in Google desktop search results? This change may effect your bidding strategy in Adwords and the strength of your organic position so read on to find out more.
Understand your customers' purchase journey
We all know that marketing your product online is vital for a product based small business. In 2013, 72% of all adults bought goods or services online, up from 53% in 20081. The number of people who buy online in 2016 is set to be even higher. The challenge for you as a small business comes when trying to decide the most effective online channels to spend your time and marketing budget on. This is when it helps to understand your customer’s purchase journey. Armed with this knowledge you can then plan your sales strategy intelligently.