There’s no doubt that people’s shopping habits have changed since the advent of online shopping. However, whilst some major brands are closing their stores and there is much talk about ‘the death of the High Street’, some ecommerce brands are actually opening physical stores. So what’s going on and how can brands who have a physical store make online and offline retail work together to increase sales?
Wouldn’t it be great if you could target website visitors of your competitors with a targeted ad campaign? You can!
If you’re a small business with a small budget it can be hard to compete with the marketing budget and dominance of the big companies. One area you can be smart with your budget though is by using Google Display Ads to target the website visitors of your competitors, as well as people’s previous search history. Didn’t know you could do this? Read on!
Remarketing is a great way to complement all of your marketing activities, but it is a powerful tool which is often overlooked. In this blog post we talk you through the main reasons remarketing should be an essential tool in your digital marketing strategy in order to help maximize ROI.
It’s the start of a new year and a great time to re-evaluate your current marketing strategy. To help you in your planning, in this blog post we cover some of the main social media trends for 2019 and suggest how your business can adapt to them. Social media changes fast, so to make sure your business thrives in 2019 you need to stay ahead of the game!
Are you worried your Google Ads aren’t working because they don’t show up when you do a search for your main keywords on Google? Read on to find out why this isn’t a good way to check whether your ads are working and how it could actually damage your campaign.
Have you noticed that the option to leave Facebook star ratings has been removed? Facebook ratings have been replaced with recommendations as the way users are able to give feedback about local businesses on Facebook. Instead of giving a rating on a 1-5 scale, users are asked if they would recommend this business to other people.
Are you seeking alternative marketing solutions since the introduction of the General Data Protection Act (GDPR)? Many businesses have had to become more aware of their data sourcing and have taken steps to update their data. Any email/contact list which people did not freely opt into, does not meet legitimate interest, or which had questionable provenance has had to request subscribers to opt back in, the result of this being that many email/contact lists of thousands are now reduced to the hundreds (or less!).
Now is a great time for retailers to ensure your digital marketing activities are in place to maximise online Christmas sales. Read on to discover our top tips on getting set for more sales!
There are about 550 million global users on LinkedIn, a social media platform which has become the central hub for professional networking and conversation1. If your business focuses on B2B, there’s huge value in using LinkedIn regularly as part of your marketing strategy. This means doing more than merely collecting connections, it means actively using LinkedIn to help achieve your business goals. In this article we cover some of our top tips on how to get the most out of LinkedIn.
For anyone who works in or uses digital marketing, one complaint we often hear about is the perpetual changes which occur on the various platforms, both in the front end and within the management tools. This time it’s the Google Adwords platform which has had an overhaul. It’s not just the management dashboard which is changing, but the name too, with ‘Google Ads’ soon replacing the name ‘Google Adwords’.
If you have an online shop, the question of how to improve your online sales is never far from your thoughts. As well as working out how to reach your target audience, strengthen your USP and improve your sales funnel, there’s the problem of cart abandonment. World shopping cart abandonment rates for retailers in the last quarter of 2017 were 76.2%.
In the wake of the Cambridge Analytica data scandal and the introduction of GDPR, Facebook is making big changes to the data targeting currently available to Facebook advertisers. If you currently advertise on Facebook the new changes could effect your existing ad campaigns and they will limit your targeting options in the future.
In the digital world people are impatient to obtain information instantaneously. The fact that brands are getting better at delivering speedy, frictionless mobile experiences is driving expectations higher than ever. If your business is a bit slow on the uptake you’re liable to get left behind. Inspired by stats and information in this recent article by Think With Google, in this blog post we explore ways to make sure your business and products are at the fingertips of the modern customer.
Social media is evolving fast, and if your business wants to grow and prosper in the digital age it’s important to understand, and adapt to, these changes.
Do you want to get more out of the events you attend? In this blog post we share our top tips on how to use Twitter when exhibiting and attending business events in order to raise your brand profile, expand your networking opportunities and generate leads.