Facebook advertising is a great way to reach a targeted audience with a tailored message but as with any form of digital marketing it’s easy to waste money if you don’t understand the full range of options available to you.
LinkedIn has introduced some significant changes recently to both the look and features of the platform. In this post we’ll talk you through what they are and how they effect your LinkedIn personal and company profiles. LinkedIn has not introduced these changes across the board, so if you don’t see any changes when you log into your account and look on the home page, don’t worry you will soon!
Here’s a few key digital marketing facts and how to take advantage of them. To help provide strategic focus when planning marketing campaigns.
What is HootSuite?
HootSuite. You’ve heard of it, and you may even already know that it has something to do with social media. But is HootSuite free? What exactly does it do?
You've come to the right place to find out.
HootSuite is a social media management tool that allows users to schedule and post updates to any pages or profiles for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress and others from one place – the HootSuite dashboard.
When you sign up, you are essentially given a dashboard with tabs organising all the social profiles you connect to HootSuite.
Juggling multiple social media accounts across several networks can get hectic, and of the many management tools available, HootSuite is the platform we recommend for business.
Have you tried Pinterest advertising yet? Since Pinterest created an advertising strand it’s proven to be a great way for visual brands to heighten interest and increase sales in their products using ‘promoted pins’. Promoted Pins are just like normal Pins, but you pay to have them seen by more people.
More Pinterest followers can help you get more likes, repins, comments, clicks and impressions.
This can then help drive traffic, increase sales, generate leads and build your Pinterest brand.
It also provides an opportunity for you to generate more engagement with your customers.
Here are some top tips:
Finally, some of the promised changes to Twitter’s famous 140-character limit have been implemented. The frustration of trying to write a tweet short enough to accompany a photo is now eased after Twitter excludes photos, quoted tweets and other items from the 140 characters allowed for a tweet.
The good news about social media marketing is that advertising provides a fantastic opportunity to spread your message to a much wider audience. The bad news is that it’s very easy to waste a lot of money if you don’t carefully set up and plan your campaigns.
For those of you who had just got used to Facebook’s 20% ad rule and were carefully using a gridchecker to make sure ads were Facebook friendly, you may have been somewhat confused recently. You’d be forgiven for not even noticing the 20% rule had been dropped, for it happened very quietly in March without any announcement to advertisers at all. If you’d been searching for the grid tool – it’s gone!
If you read our blog post on the customer journey you’ll understand that a customer may visit a website many times before making a purchase. They may visit your site, along with several others, when doing initial research on the product they want to buy. How can you make sure they remember your site once they’ve moved on elsewhere? The answer is remarketing!
What does Google’s Big Change mean for Small Businesses?
Have you noticed a recent dramatic change in Google desktop search results? This change may effect your bidding strategy in Adwords and the strength of your organic position so read on to find out more.
Understand your customers' purchase journey
We all know that marketing your product online is vital for a product based small business. In 2013, 72% of all adults bought goods or services online, up from 53% in 20081. The number of people who buy online in 2016 is set to be even higher. The challenge for you as a small business comes when trying to decide the most effective online channels to spend your time and marketing budget on. This is when it helps to understand your customer’s purchase journey. Armed with this knowledge you can then plan your sales strategy intelligently.
Would you like more website traffic to increase internet leads, online sales, enquiries, raise online awareness etc? Whatever your objective is for your organisation the following approach being suggested should help. It’s a proven approach that we adopt ourselves. In the process it should also help build an online following for customer retention purposes and constantly attract new customers.
Using social media with the right strategy can have a considerable impact on brand awareness. We saw this happen for one of our clients, Board Game Extras, where their online brand presence grew considerably over their first year of using social media. As part of an in-depth analysis we undertook in tracking the impact of their digital marketing activities, we saw two significant factors in Google Analytics that hinted at an increase in awareness of their brand name.