We often get asked to carry out website reviews for clients, to help them understand how effectively their website and digital marketing strategy are performing. With that in mind, we thought we’d share some insights on how to improve your brand’s online presence. Make your business stand out and generates sales and enquiries with these top tips.
Articles in Category: SEO
Are you struggling to get your website onto page 1 for your most important keywords? There might be some easy ways you can help your website creep up the organic search results in Google. Here at QSM we’ve been doing quite a bit of Search Engine Optimisation (SEO) work recently so we thought we’d share our top tips on easy SEO fixes.
Getting meta title & descriptions right is important in getting those all important click throughs to your website. So if you’re not sure what they are, read on and find out how they can make all the difference in ranking your website and improving your click through rates.
Understand your customers' purchase journey
We all know that marketing your product online is vital for a product based small business. In 2013, 72% of all adults bought goods or services online, up from 53% in 20081. The number of people who buy online in 2016 is set to be even higher. The challenge for you as a small business comes when trying to decide the most effective online channels to spend your time and marketing budget on. This is when it helps to understand your customer’s purchase journey. Armed with this knowledge you can then plan your sales strategy intelligently.
Here’s how Search Engine Optimisation and Social Media can play it’s part
Search Engine Optimisation (SEO) and Social Media can play an integral part in getting more people from your customer base to visit your website. This in turn will help to meet the business objective of the site, such as generating more enquiries or raising public awareness of a cause or issue. SEO is about optimising your website in the eyes of search engines, particularly Google (which in the UK owns approx. 91% of the search engine market). This ensures your site appears higher up the listings in search engine results.
Did you know that Google owns 91% of UK search engine market?
Thus knowing how Google works is a must to having an effective marketing strategy, even for traditional marketing. As one of the first things people tend to do now when they hear about something offline, is Google it online kicking off their research process before making a final decision. Would your website and/or blogs feature for your industry key terms?