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What Social media Platforms Marketers Want To Learn More About

A recent report undertaken by Social Media Examiner asked marketers to identify which social media platforms they most want to improve their knowledge on. Facebook took first place, growing from 73% in 2016 to 80% in 2017. Instagram increased from 55% in 2016 to 71% in 2017. Snapchat also rose significantly, from 28% in 2016 to 42% in 2017.

Social Media Platforms

Business to consumer (B2C) marketers are more interested in learning about:

  • Facebook - 84% B2C vs. 73% Business to Business (B2B)
  • Pinterest - 52% B2C vs. 41% B2B
  • Instagram - 76% B2C vs. 61% B2B

Whereas B2B marketers are far more interested in learning about LinkedIn - 74% B2B vs. 58% B2C.

Paid social media

The report asked marketers to identify which forms of paid social media they regularly use.

The overwhelming majority (93%) use Facebook ads (up from 87% in 2016), followed by

Instagram ads (24%).

B2C marketers are using Facebook ads more (95%) than B2B marketers (87%). B2B

marketers are using LinkedIn ads more (29%) than B2C marketers (10%).


You can see from this that Facebook are still very much the number 1 player in the social media field, where they also own Instagram. However still worth considering LinkedIn, Twitter and YouTube as additional marketing platforms depending on your audience and content available.

If you would like help on how to get more out of these platforms for your business please contact us here.

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