About
Bridwell, an elegant Georgian country house set in 100 acres of breath-taking parkland, is one of Devon’s finest venues for exclusive use hire. Their main focus is weddings, but they also accommodate corporate events, private parties, outdoor activities and one off events.
Objectives
We started working with Bridwell six months after the estate became an exclusive use venue. After working with another agency where the focus was more on traditional marketing (wedding magazines etc), they wanted to see if they could get a better return focussing more on digital marketing. As a brand new venue which had been hidden from public gaze for over 240 years, our main aim was to raise awareness about the venue to their target market and to promote their launch offers. The venue had some strong unique selling points which we needed to highlight in our campaigns.
Results
We helped implement a digital marketing campaign that involved Google Ads (including remarketing) and introduced Facebook and Twitter advertising. Focusing on Bridwell’s key messages, we helped narrow down their target audience and created interest and awareness in Bridwell as a new wedding venue. The client reported a noticeable increase in enquiries and bookings, which they were able to track back to the digital marketing campaigns. Over time they reduced spend on traditional forms of advertising like wedding magazines and have increased their spend on Google and social media ads, which give them better return. More recently we have helped Bridwell reach their target audience in specific areas of London, which has increased their number of London bookings.
“I’m very happy with the service offered by Q Social Media. Chris has really understood our market and has developed effective, targeted online campaigns which have resulted in more wedding enquiries and venue bookings. Chris really understands all of the online advertising platforms and has created a great return on our marketing spend. The amount we spend on marketing our wedding venue through Q Social Media is worth every penny.”- Bridwell, Devon