Are you a retailer? If you sell products online then we want to let you know the reasons why Shopify and WordPress WooCommerce sites are absolutely perfect for increasing your online sales. Shopify and WordPress WooCommerce are two of the most popular ecommerce platforms for online retailers. Both platforms offer a wide range of features and integrations, such as being able to easily sync with Google Merchant Centre for Google PMax Shopping campaigns, GA4 (Google Analytics 4) for ecommerce tracking and Facebook for Catalog Ads, retargeting Ads and Shop.
Wondering which one is the best fit for your business? We break them down below:
Shopify is a hosted ecommerce platform, which means that you don’t need to worry about managing your own web hosting or server. Shopify takes care of all of that for you, so you can focus on the most import thing – running your business. We think the great thing about Shopify is that it’s known for its ease of use, it’s built for the average user and it happens to have a wide range of features. It’s also very scalable, so it can grow with your business. Shopify is a subscription based software and their plans start from £25 per month for individuals and small businesses.
WooCommerce is an open-source ecommerce plugin for WordPress. This means that it’s free to use, but you will need to provide your own web hosting and domain name. You can also integrate some of their premium add-ons to enhance your store’s functionality as your business grows. If you have a WordPress site then WooCommerce is the perfect plugin for you, as it can turn your site into a fully functioning ecommerce store in a matter of minutes. You’ll be able to manage your product inventory, track orders, handle shipping and oversee everything in your WordPress dashboard.
Syncing with Google Merchant Center, GA4, and Facebook
What better way to increase your online sales than to advertise to the people who want to buy from you? Shopify and WooCommerce both integrate perfectly with Google Merchant Center, GA4, and Facebook. This means that you can easily sync your product data and sales data with Shopify and WooCommerce platforms to create and manage your Google Shopping campaigns, website and ecommerce tracking, and Facebook Shop and Catalog Ads.
For example if you use Google Ads you can use Google Ads conversion tracking to track actions that people take once they’ve clicked on one of your Ads, so very importantly you’ll be able to see which Ads are generating the most online sales, so you can continue to improve your Ads and enhance your ROI. If running Facebook Ads the Retargeting feature of Catalog Ads is a very effective way to drive sales, often people need to visit more than once prior to purchasing. This feature easily reminds website visitors of products they have viewed, encouraging more sales and improving ROI.
We think both of these platforms are great for online retailers, you just need to decide which one is the best fit for your business. If you want to stand out online, increase your online sales and need expert help with your Google and Facebook Ads and integrating them with your chosen software, then please get in touch with us at Q Social Media.
