The digital marketing landscape is constantly evolving and small businesses need to adapt to stay ahead. In this blog we are giving 5 powerful digital marketing tips to help your small business to thrive in online in 2024 and beyond.
1. Personalise the customer journey
Just using a customer’s name is no longer consider personalisation. Advanced tools powered by AI and machine learning can help you to truly understand your audience. Analyse data, behaviours and preferences to tailor content, offers and recommendations to them for a hyper-personalised experience. Imagine receiving product suggestions you genuinely want, not generic promotions. This helps to foster a positive brand relationship by making customers feel valued and understood. If you want to discover 5 easy ways to use AI in your digital marketing, check out our blog here.
2. Create short form videos
Short form video marketing on platforms like Instagram Reels and YouTube Shorts is super popular in 2024 and for good reason. These short clips grab attention quickly and perfectly suit our fast paced digital lives. You really don’t need to spend a lot either, just focus on authenticity, creativity and understanding your audience. Consider live streaming to connect with your audience in real time and explore interactive elements of your social media platforms to help boost engagement. Video marketing isn’t just a fad, it’s a powerful digital marketing tool for brand storytelling and emotional connection with audiences, that’s here to stay.
3. Local & micro influencer marketing
Don’t be put off by using influencers. Influencer marketing in 2024 is all about local influencers, micro influencers and authenticity, which is absolutely perfect for small businesses. What better way to show off your products and services than to have a local influencer give their honest feedback? These influencers might not have a huge following, but they will have a dedicated and engaged audience, perhaps within a specific niche. Partnering with micro influencers allows for a more genuine brand connection. Their followers trust their recommendations, making the partnership feel more real. Building authentic relationships with influencers involves understanding their values and ensuring they align with your brand, so that you are truly reaching the right audience. Always remember, it’s about connection, not just their follower count.
4. AI chatbots – big benefits for small businesses
AI powered chatbots aren’t just for large companies. Small businesses can leverage chatbots to significantly enhance their customer service offering and audience engagement. Chatbots can answer to routine inquiries, reply instantly and even offer personalised recommendations. Imagine a potential customer getting instant answers on your website through a helpful chatbot. This improves user experience and frees up your customer service team for more complex tasks.
5. Leverage voice search language for search engine optimisation (SEO)
With the rise of voice assistants like Alexa and Google Home devices, voice search is becoming increasingly popular. People use their voices to search for information, and small businesses can use this to their advantage. Optimise content on your website for voice search by incorporating conversational keywords and thinking about natural speaking patterns. Imagine how your customers might ask questions verbally instead of typing it into Google. Creating content with voice search in mind can improve your search engine visibility and help to reach a wider audience. If you can create content such as micro blogs or social media posts that directly answer common voice search queries related to your business, then this will help to position your small business as a valuable information resource.
We hope you found these 5 powerful digital marketing tips helpful and can find ways to implement them into your business. By personalising the customer journey, embracing short form videos and influencer marketing and optimising for voice search you’ll be well on your way to standing out against your competitors and driving growth in 2024. If you need any expert help with your digital marketing, please check out our range of services.
